What is this new simultaneous voice assistant experience?

What is this new simultaneous voice assistant experience?

Now, with Google Assistant and Alexa available simultaneously on your JBL Authentics speakers, you can choose to use one or both voice services available. This means you can set up just Alexa, just Google Assistant, or both. If you choose to set up both services, they will be at the ready. You can use either of them whenever you want simply by saying either “Hey Google” or “Alexa”.

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